I admit it, I’m as guilty as anyone for falling into the use of corporate speak from time to time. That is, use of those words that really don’t mean anything, or are used incorrectly, but somehow take on instant credibility in business vernacular.
And therefore, I do love reading a good critique of corporate speak – my friend Tim Hart writes on his blog about the topic and it’s well worth a read and chuckle. Actually, what I love watching more is the sociological impact of how quickly a corporate speak term can spread in an organization when a senior exec is first to impart said term. (I can remember at a certain corporation, which shall remain nameless, if I had to hear “bifurcate” one more time I might annihilate the speaker.) But that’s a topic for another day.
Yes, yes, yes, I must post more often.. will… get… there
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