Twitterific

I know I’m still a newbie to something when I try to explain it to someone else and cannot.  As I found myself talking about using Twitter at lunch today, I knew I had more to learn.  I continue to try it though – and you can follow me by visiting @BryantHilton

But – it’s one thing to be a person on Twitter, another to represent an organization/client/cause.  I saw an interesting post from the Austin American Statesman’s Internet editor about just this the other day.  And the post’s comments are an interesting discussion if a large corporation could do the same as a news organization.

I happen to think that @Statesman does a great job at both delivering timely updates to be followed on Twitter and keeping a personality that works for the medium.  Another organization I’ve seen use effectively (and this is out of left field), Greenpeace India.

Thoughts:  I already posted that if you are not engaged online, you are missing part of the conversation. I’d add to that that Twitter is a useful tool in building your online brand.  Let me know if you see other organizations effectively using the tool – I think the disucssion of if an organization can have a “personality” that works here will be an interesting one to follow.